## US Sports Wagering: Boosting Viewership Involvement
**Home > Webinars > US Sports Wagering – Driving Viewership Involvement**
**US Sports Wagering – Driving Viewership Involvement**
US sports wagering is boosting viewership involvement in sports by incorporating gambler-produced material across conventional and digital viewing platforms.
As electronic sports, social media, and streaming services continue to expand, conventional television viewers are becoming increasingly interested in diverse forms of entertainment. The legalization of sports wagering has provided optimism for the future of sports viewing. To capitalize on this trend, sports broadcasters must deliver captivating new content across conventional television and digital media channels to reach an audience that’s more challenging to engage than ever before.
This webinar investigates how the sports media industry can seize this opportunity through wagering-centered broadcasting and streaming, real-time data overlays, and sports wagering programs. It also examines the role of mobile wagering in making this opportunity truly successful.
This webinar occurred on Thursday, March 7, 2019 at 4:00 PM (GMT).
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