An Australian wagering firm, PlayUp, has secured a substantial $25 million investment to expand its operations into the United States.
PlayUp, which already holds licenses in New Jersey and Colorado, achieved this funding through a non-renounceable placement.
The capital, sourced from investors both domestically and internationally, will facilitate PlayUp’s acquisition of gambling licenses and entry into various US markets.
Daniel Simic, the company’s CEO, highlighted the strengthening of PlayUp’s North American presence, attributed to the recent investment and the appointment of Leila Mintas as the CEO of PlayUp USA.
“The overwhelming response to our $25 million fundraising initiative underscores the immense potential of PlayUp,” Simic stated. “It reflects the strength of our team, our innovative technology, and our ambitious vision.
“This funding empowers us to build upon our existing achievements. We have established operations in two US states, appointed an experienced leader, and are poised to make significant strides in the rapidly expanding US market.”