Athletic and leisure content producer Playmaker HQ has been purchased by a top sports wagering media conglomerate, Better Collective. Playmaker commands a vast digital viewership, connecting with more than 20 million sports enthusiasts through its platforms and captivating a remarkable 500 million users each month via its social media outlets.
This calculated procurement, appraised at $54 million, involves Better Collective disbursing an initial sum of $15 million. Marc Pedersen, Chief Executive Officer of Better Collective North America, conveyed his excitement, remarking, “We’ve had our eye on Playmaker HQ for a while now and are amazed by the platform’s triumph in captivating a sizable and dedicated US viewership.” Pedersen underscored the acquisition’s tactical significance, adding, “It grants us entry to millions of sports aficionados in the US, many of whom are unfamiliar with Better Collective.”
This maneuver aligns with Better Collective’s objective to broaden its footprint within the US sports gambling sector. Playmaker HQ’s Chief Executive Officer, Brandon Harris, shared his viewpoint, stating, “Uniting with Better Collective signifies a momentous turning point for Playmaker HQ.”
Playmaker HQ is projected to yield upwards of $100 million in earnings by year’s end, boasting a robust EBITDA margin ranging from 20% to 25%. The assimilation of Playmaker HQ into Better Collective will be instantaneous, facilitating a smooth changeover and optimizing the possibilities of this potent alliance.
We were ecstatic to collaborate with the skilled individuals at Better Collectives. They are the ideal collaborators to assist us in generating exceptional content, encounters, and prospects that will connect with sports enthusiasts globally.”
“With the backing and assets of the Better Collectives group, I am certain that our creators will accomplish remarkable feats.”
Playmaker HQ might be concentrating on North America presently, but that’s not Better Collective’s sole endeavor in the Americas. The organization recently designated Terence Gargantini to spearhead their growth into Brazil.
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