A leading UK bookmaker, Bet365, has ceased accepting wagers via telephone. The company stated that there simply isn’t sufficient customer demand anymore. Essentially, maintaining a staff for telephone bets was becoming more expensive than the revenue it generated.
This trend isn’t limited to Bet365. Telephone wagering represents a minuscule fraction of the business for other firms as well. For instance, GVC Holdings, which possesses numerous betting brands, still permits customers to place bets by phone, but it barely registers on their earnings. A while back, phone bets only brought in a paltry £2.7 million, a drop in the bucket compared to their colossal £6.62 billion total income.
Bet365 has reassigned personnel who previously managed phone bets to different divisions. As for the handful of clients who still prefer using the phone, Bet365 is urging them to transition online and is providing assistance with account transfers. It’s not a significant issue for Bet365 in any case, given the immense popularity of their website and applications. They are currently the top online betting destination in the UK. A recent study revealed they received a staggering 20.9 million visits from UK customers in April alone, leaving their nearest competitor, SkyBet, lagging behind with 16 million. Furthermore, Bet365’s dominance extends beyond the UK; they are also thriving globally. For example, they hold the title of most frequented betting platform in Brazil, surpassing prominent names like Sportingbet.
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