A burgeoning trend throughout the continent seeks to outlaw wagering promotions, especially as their effect on profits seems minimal. Bulgaria is the most recent nation to suggest this idea.
Within Bulgaria, two political factions have put forth a complete prohibition on gaming advertisements.
The Movement for Rights and Freedoms (MRF), a moderate party, along with the center-right GERB party, have presented a change to the nation’s Gaming Act.
This proposed modification would forbid setting up physical betting establishments in municipalities with fewer than 5,000 residents.
Moreover, it would disallow any promotional material connected to wagering from appearing in physical and digital spaces, including television, posters, periodicals, or online platforms.
“It’s widely known that, over the past three years, dependencies linked to betting have risen sharply within our community,” stated Temenuzhka Petkova, GERB deputy leader.
“This necessitates that we implement appropriate steps to curb it.”
Besides Petkova, Jordan Tsonev, vice-chair of the MRF’s legislative group, spearheads the proposal.
The legislation was supposedly delivered to the National Assembly on April 24th with the goal of safeguarding youth from the detrimental effects associated with habit-forming activities.
Numerous other nations have also turned their attention towards prohibiting betting promotions.
A number of nations in Europe, such as Belgium, Poland, and Italy, have already enacted total prohibitions on the promotion of gambling.
This more rigorous strategy is gaining support, especially after the Dutch Gaming Authority (KSA) noted a 28% increase in total gaming income, hitting €1.39 billion ($1.51 billion), subsequent to the execution of their own advertising restrictions in 2023.
Further bolstering this trend, the London Assembly Health Committee has now urged a prohibition on all gambling promotions throughout the London Transport system (TfL).