Codere, a major participant in the digital gaming industry throughout Spain and Latin America, has reinforced its connection with Mexican soccer by prolonging its sponsorship arrangement with Club de Fútbol Monterrey. This broadened accord designates Codere as the authorized wagering associate for the subsequent four seasons and bestows upon them the esteemed title sponsorship of the female squad, Rayadas.
This collaboration, originally formed in 2021, exemplifies Codere’s dedication to enlarging its presence within the Mexican market. By partnering with a club as renowned and impactful as Monterrey, Codere seeks to elevate brand recognition and cultivate profound engagement with the fervent supporters. Alberto Telias, Chief Marketing Officer of Codere Online, conveyed his excitement, remarking, “Prolonging our association with such a prestigious establishment as Club de Fútbol Monterrey is both a privilege and a source of pride. This team provided us entry into Mexican soccer, and collectively, we have cultivated a robust standing within the Mexican market. Their exceptional performance in Liga MX and other global competitions has undeniably aided us in solidifying our operations in Mexico, where Codere.mx has ascended to become a prominent online gaming provider.”
Club de Futbol Monterrey Rayados’ Chief Executive, Pedro Esquivel, conveyed his satisfaction in prolonging their alliance with Codere, an international enterprise. He stressed that this ongoing collaboration will be crucial in driving the club’s expansion and aspirations. Esquivel underscored the club’s dedication to cultivating lasting partnerships with allies who share their principles and aims, expressing appreciation for Codere’s belief and faith in their joint path toward greater accomplishments.
Within the framework of the renewed accord, Codere’s emblem will maintain its prominent spot on the forefront of Monterrey’s shirts, alongside other strategic locations. Moreover, Codere and the club will team up to devise inventive ventures and unique encounters for their devoted supporters.
This declaration follows closely on the heels of Codere Online’s latest unveiling of their robust fourth-quarter and full-year 2023 outcomes, demonstrating substantial progress. The firm reported a surge in net gaming income, notably in key territories like Mexico, where they witnessed a remarkable 60% year-on-year rise.
Contributing to their positive trajectory, Codere Online also designated Michal Elimelech to their Board of Directors.
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